Microsoft has recently purchased the cellphone division of Nokia. The Nokia name will be renamed to Microsoft Mobile. Nokia has been closely working with Microsoft as of recent with Microsoft's Windows Phones.
Reaction
Personally I have never owned a Nokia phone, but I am well aware of the impressive legacy its name has. It was one of the biggest innovators in the cellphone market. Even recently, they have been creating phones with high praise. Now that they are owned by Microsoft I doubt much will change. For the past years they have only been creating Windows Phones. It is not like they are being pushed to unfamiliar grounds. I am sure Microsoft will use Nokia to their full advantage.
Connection
I have no connection in mind that directly connects this topic with school. I suppose that this topic would nicely relate with my last years business class. It is quite common to see bigger companies buy and rename smaller companies.
Short Answer
What is the central idea of the passage and how is it developed and refined throughout the selection?
The central idea of the passage is simply to report that Microsoft will be renaming Nokia to Microsoft Mobile. The author starts of the article without wasting any time, "the software giant plans to rename Nokia Oyj to Microsoft Mobile Oy"(Musil). Most people don't have time to read an entire article, so the author states what's important up front. Soon afterwards, the author explains in detail what this all mean,"The new wholly-owned subsidiary will serve as Microsoft's mobile devices division"(Musil). This sort of transition is nice and it easy to read.
Worked Cited
Musil, Steven. "Microsoft reportedly plans to rename Nokia Oyj." Cnet. Cnet, 20 Apr. 2014. Web. 27 Apr. 2014. <http://www.cnet.com/news/microsoft-reportedly-plans-to-rename-nokia-oyj/>.
Abegglen, Martin. "nokia lumia 800." Photograph. Flickr. Yahoo, 18 Mar. 2012. Web. 27 Apr. 2014.
<https://www.flickr.com/photos/30713600@N00/6997580445?rb=1>.
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